Boody, creator engine

A first roster of ten creators for Boody

Two creators a week for six weeks, bamboo briefs to bras on camera, every video judged on cost per 1,000 views.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Full Briefs, BCAM print: a full day in them

Illustrative: a creator films a full day in the Full Briefs at $19.00, reads the waistband line off the claims sheet and labels the post as paid.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators, live over six weeks	Two creators join each week. All ten are live when the six-week ramp ends.
Who	Everyday-basics creators, bras to lounge	Try-on, sizing and Sunday-routine voices who fit Full Briefs, the Wireless T-Shirt Bra and Lounge Pants.
Production	Seven videos per creator per week	That is 303 creator videos a month at ten creators, spread over five formats.
Pay	Three bands, caps from $600 to $1,500	Starter, Standard, Premium. The monthly ceiling at the top cap is $15,000, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. The pay table also shows the bonus at each cap.
Compliance	Claims sheet and paid label on every post	Creators quote only wording the site already uses, like the Full Briefs waistband line.
Category rule	No body-shaming, no health outcome claims	Product-first framing, adults only, the Komen campaign worded exactly as Boody wrote it.
Goal	Cost per 1,000 views down to $1	The simulator starts at $5.74 and shows what would have to be true to close the gap.
Report	A report every Monday	Cost per 1,000 views, ranked hooks, videos past 100,000 views, who stays and who rotates out.
Decision	One call at the end of the third month	Keep, resize or stop, judged on cost per 1,000 views against the $1 target.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid engine beside it. The loop was simple: many creators, one cost number, losers killed early. I would run the same loop on Boody's bamboo intimates. I have not run this category before, so the claims sheet and the category rules come first, and I would lean on your team for fit and sizing questions.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

10127
Reviews on one product
Full Briefs - BCAM Print carries 10127 reviews at 4.8. Creators start from a product people already rate, not from a cold launch.
Published
10%
The Komen campaign
From October 6, 2026 to October 31, 2026, Boody donates 10% of the retail sales price of specially marked products, guaranteed minimum $2,500. BCAM print content can be ready before it starts.
Published
15%
A first-order offer to point at
New customers get 15% off the first order and a 30-day Comfort Guarantee*. A creator video has a concrete offer to end on.
Published

Part 4 of 15

Principles

One number to protect
Every video is judged on cost per 1,000 views against a $1 target. The simulator starts at $5.74 and shows what would have to be true to close the gap.
One variable per test
Same product, same claim, only the hook changes. Ten creators at seven videos a week make 303 videos a month, enough to learn what works from Full Briefs to the Wireless T-Shirt Bra.
Losers killed early
Hooks that stall are retired within the first week. A video that passes 100,000 views organically goes into the hook library and, with your approval, on to paid.
One workspace, no email
Briefs, claim questions, drafts and reports live in one shared workspace, so no creator waits on an inbox. The thread below shows how a week reads.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

NoraMon 8:30 AM
This week's brief: Full Briefs in the BCAM print at $19.00. One hook per video, show the waistband, use only lines from the claims sheet. Drafts in #drafts by Thursday.
MarisolTue 11:05 AM
Can I say the back seam stops chafing?
No. Use the sheet line: "Stitched seam at the back gusset reduces friction for a smoother, more comfortable feel." Nothing stronger than that.
Report botAppMon 9:00 AM
Weekly report is up: cost per 1,000 views against the $1 target, hooks ranked, two losers retired. Details in #weekly-report.
NoraWed 2:15 PM
Draft back to Dre: the waistband only shows at the end. Open on it, and drop the on-screen line about toxins until the tagline is confirmed.
DreWed 4:40 PM
Reshot. Waistband in the first second, claim line read off the sheet, paid partnership label on. Back in #drafts.
Report botAppSat 7:20 PM
Dre's seamfree set video passed 100,000 views, all organic. Flat $50 bonus logged; one bonus per creator per month.
NoraSun 9:10 AM
Check before Monday: every live post has the paid label, no minors in frame, and the Komen line matches Boody's wording word for word.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Full day in briefs
“Full Briefs for a full day. Here's my honest report.”
One take, morning to night, three cuts. Show the waistband at the start and the end. No body check, no mirror pose.
Brief 02
Undershorts under a dress
“Undershorts under a dress: the waistband, up close.”
Handheld close-up of the waistband, then a walk-and-turn in a dress. Natural light, no pulling or pinching the fabric.
Brief 03
Seamfree set first wear
“Seamfree bra and briefs: my first-wear verdict.”
Set on a hanger, then worn under a tee. Adult creator only. Say fit and feel, nothing about bodies.
Brief 04
Lounge Sunday one-take
“Lounge Pants and Lounge Tank Top: my whole Sunday.”
Single take at home, both pieces named with prices on screen: $70.00 and $50.00. Daylight, phone upright.
Brief 05
Midi Briefs size talk
“Midi Briefs at $18.00: how I picked my size.”
Seated talk to camera with the size page open. Say what you chose and why. No before-and-after, no body judgments.

Every product line in a video comes off the claims sheet word for word, for example “Classic yet simple cut, perfect for everyday wear.”, “Stitched seam at the back gusset reduces friction for a smoother, more comfortable feel.”, “Wide waistband for all-day comfort.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Everyday-basics reviewers
People already reviewing underwear, socks and basics one product at a time. Full Briefs has 10127 reviews, so the audience for plain, honest reviews is there.
Bra fit and try-on creators
Creators who explain cup and band sizing for Full Bust, T-Shirt and Plunge bras, the categories Boody's menu already lists.
Loungewear and sleep creators
Home-routine voices who fit Lounge Pants, the Lounge Tank Top and the Goodnight Raglan Sleep Top, and who film in one take.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. There is no existing program to inherit, so this roster starts clean and I would ask your team if one exists elsewhere.

Five filters, fewer each step

1Audience fit
Followers who buy basics: underwear, bras, loungewear, not only fashion hauls.
2Hook quality
Three sample hooks inside the first hour, each one different from the others.
3Claims discipline
Passes a short quiz on the claims sheet before the first brief goes out.
4Honest on camera
Talks about fit and feel, not bodies. No history of body-shaming content.
5Organic proof
Past videos show steady organic views, not one lucky post.

Part 7 of 15

Who

Everyday basics reviewer
Reviews one product at a time and keeps it plain. Good for the print drop.
Likely product: Full Briefs - BCAM Print
Bra try-on creator
Compares bra fits honestly, including cup size talk, without body commentary.
Likely product: Wireless Full Bust T-Shirt Bra - BCAM Dark Pink
Neutral wardrobe stylist
Builds outfits around soft neutrals and shows what sits under them.
Likely product: Midi Briefs - Chai
Loungewear at home
Sunday-at-home outfits filmed in one take, prices on screen.
Likely product: Lounge Pants - Steel Blue
Night routine creator
Evening routine videos where sleepwear is the main character.
Likely product: Goodnight Raglan Sleep Top - Mineral Blue
Men's drawer upgrade
Unboxes a pack and swaps the old drawer, aimed at men who buy basics.
Likely product: Men's Everyday Boxer Briefs & Socks - Black

Left off, every time

Always out: minors, accounts built on body-shaming or extreme diet talk, creators who make health or medical claims, anyone asked to appear undressed, and anyone who won't use the paid label. Category rule: intimates stay product-first, never sexualised.

Part 8 of 15

Twenty

Bamboo-fabric and sustainable wardrobe creators
Honest underwear review channels
Bra fitters who explain cup and band sizing
Full bust and plus-size bra reviewers
Loungewear Sunday-routine creators
Sleepwear and night routine creators
Men's basics and drawer-upgrade reviewers
Couples who gift each other basics
Capsule wardrobe minimalists
Sock and everyday-basics reviewers
Maternity-friendly clothing creators
Yoga and low-impact movement creators
Travel packing-list creators
Creators who support small local shops
Creators who already back breast cancer awareness causes
Light unboxing creators, no heavy hauls
Wardrobe declutter and drawer-reset creators
Shift workers sharing all-day wear routines
Neutral-palette outfit stylists
Gift-guide creators for the holidays

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Soft, wide, flat-ribbed waistband for gentle support.”
Full Briefs and Midi Briefs, BCAM print
“High-rise design to sit at a natural waistline.”
Full Briefs, BCAM print
“Full coverage fit, with a higher leg.”
Full Briefs, BCAM print
“Wide waistband for all-day comfort.”
Full Briefs, BCAM print
“Stitched seam at the back gusset reduces friction for a smoother, more comfortable feel.”
Full Briefs and Midi Briefs, BCAM print
“Classic yet simple cut, perfect for everyday wear.”
Full Briefs and Classic Bikini, BCAM print
“Mid-rise design for a comfortable fit.”
Classic Bikini, BCAM print

Never said

Each one with the reason it stays out.

The back seam stops chafing.
The wording is reduces friction, not stops chafing.
These are toxin-free or safe for your skin.
A health outcome. Only the brand's own tagline can be used, and only once confirmed.
These fix back pain or posture.
A health claim. Nothing in the product wording says it.
Better than another underwear brand.
No comparison claims. Nothing on the site supports one.
These work as period or leak protection.
No performance wording for those products is on the sheet.
Every dollar goes to breast cancer research.
The site says 10% of the retail price of specially marked products, with a guaranteed minimum.

To confirm with the brand

Held until someone on the brand side signs off.

Comfort Without Toxins
This is the brand's tagline. Confirm with your team what it covers before any creator repeats it.
Sustainable, soft, and ethically crafted bamboo clothing.
Confirm what creators can show or say to back up ethically crafted.
The Komen donation line for creators
Confirm the exact wording and whether creators can name the charity in captions.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new creators on one product line, such as Full Briefs, proving they can hold a hook.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators who passed the first review and cover briefs, bras and loungewear.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: proven creators who take the hardest briefs, like Full Bust bras and sizing explainers.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
The bonus is per video: a single video past 100,000 views earns $50 flat.
Only organic views count. Views bought with paid spend never count toward the bonus.
No bonus on any video that broke the claims sheet or the category rules, whatever its views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators: 303 videos a month, $10,050 cost, $5.74 per 1,000 views against the $1.00 target. To close the gap, either 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Boody creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first creators
Claims sheet signed off, the brief for Full Briefs and the Wireless T-Shirt Bra written, first creators onboarded. The ramp is two creators a week up to ten over six weeks.
Month 1
Ramp and first hooks
All ten creators are live by the end of the ramp, seven videos each a week. The hook library starts and losers are killed early.
Second month
Cut and double down
Pay bands move on results. The best hooks are remade across creators, one variable per test, and each report shows cost per 1,000 views against $1.
Third month
Organic to paid
With your approval, the top organic videos move to paid, following the four steps in the exit block. Weak creators rotate out.
End of third month
The review
One call: keep the roster, resize it or stop. Inputs are the Monday reports, cost per 1,000 views against $1, and the simulator.
Ceiling
Monthly ceiling
All ten creators at the top cap, bonuses excluded, comes to $15,000 a month. That is the most the program can cost before bonuses.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: cost per 1,000 views against the $1 target, the hook library ranked, videos past 100,000 views, and which creators I would keep or cut.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Full day in briefs	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Undershorts under a dress	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Seamfree set first wear	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Lounge Sunday one-take	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Midi Briefs size talk	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Pick the winner
A video earns a look only after it passes 100,000 views organically and kept the claims sheet.
Ask for rights
Get written permission from the creator to use the video as an ad before any spend.
Test it as one ad
Run the video with one variable changed, same claim, same product, and compare cost per 1,000 views.
Scale or kill
Raise spend on the ones that beat the $1 target. Cut the rest early and send the learning back to creators.

From the video to the checkout

The product page for the exact item shown, such as Full Briefs - BCAM Print at $19.00.
The first-order offer: 15% off your first order, with the 30-day Comfort Guarantee*.
Free shipping on US orders over $60, for videos that show a bundle.
The Everyday Socks & Briefs Pack - Ash/White at $86.00 for pack-style videos.
Unlock FREE Slouch Socks with any AiraRib™ Top + Bottom, for loungewear videos.

Part 15 of 15

Want to see the first briefs?

Grab a time here

Reviews on one product

The Komen campaign

A first-order offer to point at

One number to protect

One variable per test

Losers killed early

One workspace, no email

Full day in briefs

Undershorts under a dress

Seamfree set first wear

Lounge Sunday one-take

Midi Briefs size talk

Four sources in

Five filters, fewer each step

Everyday basics reviewer

Bra try-on creator

Neutral wardrobe stylist

Loungewear at home

Night routine creator

Men's drawer upgrade

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first creators

Ramp and first hooks

Cut and double down

Organic to paid

The review

Monthly ceiling

From organic to paid

From the video to the checkout

Intimates rules for creators

Fit is personal

No health outcome claims

Product-first framing

Adults only

Paid label on, every time

Say the cause exactly

Want to see the first briefs?